Infilect’s Most Advanced Image Recognition Covering The Most Sought-After CPG Product Performance KPIs
On Shelf Availability
Area Share of Shelf
Linear Share of Shelf
Facing Count Share
Brand, variant, and SKU (size) detected for each product.
New product launch workflows available
Proactive alert when new packs are detected
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How many stores have a particular SKU.
For example, SKU 1 is currently present in 7 stores out of 10 stores. So, OSA % for SKU 1 is 70%
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Out of expected SKUs, how many SKUs are currently present in a particular store.
For example, in the above store out of 10 SKUs which were supposed to be present, only 6 SKUs were actually present, so OSA of that store in this particular store is 60%.
For the set of photos in a visit, pixel to cm factor is computed with reference pixel dimensions and the product dimension.
The sum of linear lengths (cm) of all relevant products in the shelf is computed along with empty space. This is the category length.
The sum of linear lengths (cm) of the brand’s products on the shelf is computed. This is brand length.
Ratio of the number of SKUs of a particular brand kept on the retail shelf to that of the total SKU count in that category which is present on the shelf.
Ratio of the total space occupied on a shelf by the brand’s SKU to that of the total retail shelf space allotted for SKUs of that category.
Brands can calculate the Share of Shelf by assessing the number of their product facings to the total number of facings in that product category.
In the laundry detergent aisle of a supermarket, a brand is displayed with six facings side by side on the shelf along with other detergents of different brands. The total number of facings for all laundry detergent brands on the shelf is 20.
SOS = (Number of facings of the brand/Total number of facings)
x 100%
= (6/20) x 100%
= 30% SOS
Area SOS calculates a brand’s visibility by comparing the total area occupied by the brand faces relative to the total surface area of the shelf allocated to the product category.
In the snacks aisle of a convenience store, the length of the shelf is 120 centimeters, and the depth is 40 centimeters. A brand’s chips collectively occupy a surface area of 2,400 square centimeters.
Area Share of Shelf: (Surface Area of the brand’s product/Total surface area of the shelf) x 100%
= (2400 cm sq/120cm x 40cm) x 100%
= (2400 cm sq/4800 cm sq) x 100%
= 50% SOS
